The presenting problem is rarely the actual problem.
Keystone Willow Ford was founded in 2014 by Margaret Holt after more than a decade working inside advisory firms where the incentive was always to make the engagement larger, not more useful. The name comes from a sketch she made during a long train journey in 2013, mapping the three structural elements that she kept seeing fail in otherwise capable organisations: the keystone decisions that nobody owned, the willow-like flexibility that teams needed but rarely had, and the ford, the crossing point where strategy had to meet execution. It was a private metaphor that stuck.
